9. Your personal data in our customer relationship marketing tool
We use software tools provided by Ometria Limited to analyse our customer data, including your personal data such as:
- Visitor interaction events: Events, such as page views, key interactions and orders.
- Customer data: This includes basic personal data details such as name and email address, but may also include additional information, which is relevant for us as a retailer. Such information is sent to Ometria’s servers directly from visitors’ computers via proprietary JavaScript tracking technology.
- Ecommerce data: This Includes products, categories, and orders. These are synced directly with the client’s ecommerce platform database, ERP, data warehouse, or other system.
- System data: This includes application user login data, such as email addresses and salted password hashes, and also API credentials for syncing with our ecommerce platforms and other marketing channels.
- Email interaction data: Events such as delivery, open, clicks and other interactions with newsletters sent from the Ometria platform.
In addition to the analytical purposes, we use the above information for customer segmentation, as well as personalizing and automatizing our marketing for those who have opted in to our marketing.
Ometria is our processor and not a data controller. In delivering its services to us, its software is hosted through the following infrastructure:
- Ometria’s production systems are hosted by Amazon Web Services (AWS), on their Elastic Compute Cloud (EC2) service.
- Ometria's email delivery technology is powered by Sparkpost Elite. Sparkpost, like Ometria, is hosted on AWS.
- All backups are saved to Amazon S3 with a secured bucket and ‘at rest’ data encryption using AES-256, one of the strongest block cyphers available.
- Where data is transferred outside of the EEA, including to the US, Ometria has agreements in place with
Your personal data in our refer-a-friend programme
Our existing customers can recommend Reima to their contacts who are new to Website to receive benefits (such as vouchers to Reima.com) both for themselves and the contacts. Our refer-a-friend programme is operated on our behalf by UK/London based company Mention Me Limited as our data processor. We will share some of your data (including email address, name and order details) with Mention Me to enable you to participate in our refer-a-friend programme. This is done for the purposes of:
- Enrolling customers onto our refer-afriend programme;
- Monitoring the programme and safeguarding against gaming or fraudulent use of the programme;
- Communicating with customers in connection with operation of the programme and delivery of rewards;
- Reporting on the performance of the programme
Mention Me does not use this data for any purpose other than operating our refer-a-friend programme. You can find more details of the data Mention Me processes for us in their privacy policy which can be viewed here: https://mention-me.com/help/privacy_policy_s#referrers. You can object to us processing your data in connection with our refer-a-friend programme at any time by contacting Mention Me at https://blog.mention-me.com/referral-unsubscribe-data-request or by contacting Reima customer service.
11. Cross-device tracking
Reima may utilize, from time to time, cross-device tracking, which enables Reima to track user behavior across multiple devices. As part of cross-device tracking, Reima may combine data collected from a particular browser or mobile device with another computer or device linked to the computer or device from which the data was collected.
In order to optimize the content of the Reima Friends newsletter, Reima may combine the browsing data and purchases made from different computers and devices. If you do not want Reima to combine such data for newsletter generation, you can unsubscribe from the Reima Friends newsletter.
12. Personal data in social media
When you use or interact with any of our social media channels (like Facebook), we may collect, record and retain certain automatically collected data regarding your activities on those social media channels, such as the frequency of your visits. For example, if you choose to use the Facebook “like” button to indicate you like any of our pages or apps, or if you tag any of your social media contacts or link to them in any content you post, we will record this information. This is most likely to be non-personally identifiable information but may also include personally identifiable information depending upon your settings on those channels.
Any content you put or add on any of our social media channels will be data provided directly by you, which may be personally identifiable information depending upon the content. We will collect, record and use that content and any other information you provide when putting or adding it to any of our social media channels (including any information that you have permitted those social media channels to share with us or that is allowed by your user settings on those sites).
Finally, any additional information about you that you need to provide when you use a particular social media channel or app will be explained in the terms and conditions for that social media channel or app.
13. The period for with your personal data will be stored by us
We retain the information you provide, including your personal data either while your account is in existence, or as needed to be able to provide our services to you, or (in the case of any contact you may have with our customer service team) for as long as is necessary to provide support-related reporting.
If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Online Shop Terms of Service and Delivery, we may also retain some of your information for a limited period of time as required, even after you have closed your account or it is no longer needed to provide the services to you.
14. Your rights regarding your personal data
With respect to the personal data relating to you we commit to giving you the ability to do all of the following:
- Profiling. With regard to a personal special situation, you have the right to prohibit your profiling and other processing activities which company may direct on your personal data to the extent that the grounds for the processing of information is the customer relationship between Reima and you. You may present your request for the prohibition at customerservice@reima.com. In connection with the request, you must identify the special situation on the basis of which you object the processing of data. Company may refuse to implement the request for prohibition on statutory grounds.
- Data Requests, Correction, Removal: If you wish to receive a copy, access or correct any personal data we hold about you, or to request that we delete any information about you, you may contact customer service team via the e-mail address or address given below. Your request will be dealt with as soon as possible.
- Opting out from Commercial Communications: If you receive commercial emails from us, you may unsubscribe via the unsubscribe link provided in each newsletter or via contacting customerservice@reima.com.
- Consent withdrawal or modification: You can withdraw or modify your consent (to the extent you have given such a consent) for collection and processing of the information you provide at any time via the e-mail address or address given below.
- Official complaint: You are also entitled to object or request restriction of the processing of your personal data and you have the right to lodge a complaint with a supervisory authority in accordance with rules defined in General Data Protection Regulation EU 2016/679 (from 25.5.2018 onwards). However, we highly encourage you to work with us in good faith and contact us first.
You may also have choices available to you through the device or software you use to access the Website. For example, the browser you use may provide you with the ability to control cookies or other types of local data storage, or your mobile device may provide you with choices around how and whether location or other data is shared with us. In particular, if online advertisements are not to your liking, we would encourage you to find out more about the Do Not Track browser setting. To learn more about these choices, please refer to your device or software provider.
If you have any further questions regarding the collection, processing or use of your personal data, please contact our customer service team at customerservice@reima.com. The same applies to information, blocking, deletion and rectification requests regarding your personal data as well as for revocations.
15. Tools and more
We have integrated the consent management tool "consentmanager" (www.consentmanager.net) from consentmanager AB (Håltgelvågen 1b, 72348 Västerås, Sweden, info@consentmanager.net) on our website to obtain consent for data processing and use of cookies or comparable functions. With the help of "consentmanager" you have the possibility to give your consent for certain functionalities of our website, e.g. for the purpose of integrating external elements, integrating streaming content, statistical analysis, measurement, and personalized advertising. With the help of “consentmanager” you can grant or reject your consent for all functions or give your consent for individual purposes or individual functions. The settings you have made can also be changed afterwards. The purpose of integrating “consentmanager” is to let the users of our website decide about the above-mentioned things and, as part of the further use of our website, to offer the option of changing settings that have already been made. By using “consentmanager”, personal data and information from the end devices used, such as the IP address, are processed.
The legal basis for processing is Art. 6 Para. 1 S. 1 lit. c) in conjunction with Art. 6 para. 3 sentence 1 lit. a) in conjunction with Art. 7 para. 1 GDPR and, in the alternative, lit. f). By processing the data, we help our customers (according to GDPR this is the responsible party) to fulfill their legal obligations (e.g. obligation to provide evidence). Our legitimate interests in processing lie in the storage of user settings and preferences with regard to the use of cookies and other functionalities. "Consentmanager" stores your data as long as your user settings are active. After two years after making the user settings, the consent will be asked again. The user settings made are then saved again for this period.
You can object to the processing. You have the right to object to reasons arising from your particular situation. To object, please send an email to info@consentmanager.net.
16. Children’s personal data
Our Website are not meant for children. We do not knowingly collect personally identifiable data from children under 16. If you are a parent or legal guardian and think your child has given us information, you can write to us at customerservice@reima.com or at the address specified in the beginning of this Privacy Policy. Please mark your inquiries "COPPA Information Request."
Parents, you can learn more about how to protect children's privacy on-line visiting: https://www.consumer.ftc.gov/articles/0031-protecting-your-childs-privacy-online.
17. Contacting us
Both the personal data you provide to us, and the information we collect, is controlled by Reima Oy, including for the purpose of the General Data Protection Regulation (EU 2016/679) and any other applicable laws.
We are always happy to hear from our customers (especially if you feel we’ve let you down or fallen short of your expectations). If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact a customer service team, who will be delighted to answer any questions you may have. You can either either contact our customer service team via customerservice@reima.com, or, write to us at:
Reima Oy
https://www.reima.com/int/contact
Karhumäentie 3
01530 VANTAA
Finland
