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Let kids be kids and play in any weather

Kidswear should make your life easier, not harder. That's why we're here: as the number one kidswear brand from Finland, Reima gears up your kids for an active life filled with joy, whatever the weather.

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Most popular winter items

At home in the snow

Rain, sleet, slush and snow - we've got the gear, thanks to our 80 years of experience of harsh Finnish weather. Long-lasting Reima gear lets your kid stay out as long as they want, feeling fine and enjoying winter wonderland to the full.

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A Friendship that makes parenting life a little easier

Reima Friends enjoy special benefits and get 10% off plus free delivery for their first purchase.