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Durability is one of the best ways to save resources, which is why it’s Reima’s top priority in product sustainability. Using a product for just three months longer can improve its environmental footprint by 10%. Taking good care of clothing can reduce its impact even more, as up to 50% of an item’s environmental impact depends on how you use and get rid of it.

Read more about our durable materials.

Product lifecycle: Repair, reuse, recycle

Durability is one of the most important ways of saving resources, because extending the use-life of a product by just three months can improve its environmental footprint by 10%. Caring correctly for the clothing can reduce its impact even more, as up to 50% of an item’s environmental impact depends on its use and end-of-life treatment.

This is why we’re focusing on the lifecycle of the product, from the design to post-purchase services. Our products are designed to be easy-care and long-lasting: for example, Reima outdoor clothing is dirt-repellent so it can be wiped or rinsed clean rather than washed after every use. Washing rubs the fabrics and hard parts like snap buttons, making them look worn quicker, and slowly decreases the effectiveness of finishings. Man-made fibres also shed microplastics in the wash, if washed without an appropriate washing bag like the Guppyfriend.

However, when kids do what they do best – discover the world through adventure – wear and tear is bound to happen. That’s why we offer the Repair Kit with buttons, foot loops and easy-stick patches. We’re also trialling a regular pop-up repair event in our European stores, to help further extend the use-life of Reima products.

Climate action

Climate change is threatening the future of our kids. The textile industry has much work ahead in protecting seasons and the balance of ecosystems, so that the next generations can also discover the joy of snow, puddles and swimming in clear waters. We collaborate with Protect Our Winters Finland to increase climate change awareness and are working to reduce our carbon footprint annually.

The carbon footprint of Reima’s own operations in 2019 was 311 tonnes of CO2e. That includes electricity use in our offices and stores globally. Although we were unable to get use statistics for two offices and three stores, we’re confident that this figure represents at least 75% of our own operations’ greenhouse gas emissions. We’re committed to offsetting our 2020 carbon footprint.

Climate action

Kids love animals, and would never hurt them, so it only makes sense that we should protect them from harm. We never use real fur. The down we use is Responsible Down Standard, to ensure the waterfowl are treated humanely. We also require wool to be mulesing-free. We only use fake leather on our clothing.

Why use fake fur, though? Doesn’t it glorify fur? We actually use it for its functionality. In the cold, the fake fur helps trap air, which is then warmed by body heat. This is particularly useful on hoods around the face where skin is thinner and more sensitive to frostbites. Down, too, has unmatched insulation capacity, which is why we still use it in our most heavy-duty winter gear.

We reduced the share of air freight to only 1% of shipped weight in 2019, and we never use air freight for ecommerce deliveries to consumers. This helps keep the carbon footprint of shipping as small as possible.

Our Finnish offices are in the WWF Green Office programme, which has inspired similar initiatives and sustainability training in our global offices.

Packaging

We sometimes get questions about why our online store products are delivered wrapped in plastic. There’s a simple reason for that: the plastic polybag and accompanying moisture-capture slips help protect the clothing from moulding and other damage all the way from the factory to the warehouse to you. We’ve estimated that for example the carbon footprint of all the packaging is around 1% of the product’s total footprint. If we removed the polybags, it would likely result in more unusable products, which would be a much bigger environmental waste than the polybags themselves. We’re still looking for options made from renewable materials. In the meantime, we hope you’ll recycle the polybags, if possible.