Durability is one of the best ways to save resources, which is why it’s Reima’s top priority in product sustainability. Using a product for just three months longer can improve its environmental footprint by 10%. Taking good care of clothing can reduce its impact even more, as up to 50% of an item’s environmental impact depends on how you use and get rid of it.

Read more about our durable materials.

Product lifecycle: Repair, reuse, recycle

Durability is one of the most important ways of saving resources, because extending the use-life of a product by just three months can improve its environmental footprint by 10%. Caring correctly for the clothing can reduce its impact even more, as up to 50% of an item’s environmental impact depends on its use and end-of-life treatment.

This is why we’re focusing on the lifecycle of the product, from the design to post-purchase services. Our products are designed to be easy-care and long-lasting: for example, Reima outdoor clothing is dirt-repellent so it can be wiped or rinsed clean rather than washed after every use. Washing rubs the fabrics and hard parts like snap buttons, making them look worn quicker, and slowly decreases the effectiveness of finishings. Man-made fibres also shed microplastics in the wash, if washed without an appropriate washing bag like the Guppyfriend.

However, when kids do what they do best – discover the world through adventure – wear and tear is bound to happen. That’s why we offer the Repair Kit with tools and instructions for fixing the most common wear and tear. The kit lets you mend holes in any waterproof outerwear easily without sewing, and contains several other spare parts that come in handy when kids really put their outerwear to the test. We also organize pop-up repair events in our European stores, to help further extend the use-life of Reima products.

Climate action

Climate change is threatening the future of our kids. The textile industry has much work ahead in protecting seasons and the balance of ecosystems, so that the next generations can also discover the joy of snow, puddles and swimming in clear waters. We are committed to providing a clean planet for kids to play on, and we are working to reduce our carbon footprint annually.

The carbon footprint of Reima’s own operations in 2020 was 315 tonnes of CO2. That includes electricity use in our offices and stores globally. We have compensated fully for those emissions through reforesting municipal wasteland with a Finnish partner Puuni.

Our Finnish offices have been WWF Green Office certified since 2018. As part of the program, we work continuously to reduce the environmental impact of our workplaces, for example by adopting more environmentally friendly procurement, recycling, energy usage, and cleaning practices. The offices are also audited every three years by a WWF specialist to ensure that the environmental standards are met. The electricity used in our Finnish offices is renewable and EKOenergy certified.


We are working on reducing the environmental impact of our packaging, and we have built a roadmap to increase the share of sustainable packaging materials. Our goal is that by 2023, 100 % of the packaging material we use contains recycled material.

At the moment, the cardboard used in our distribution center is certified FSC Recycled, and our major suppliers use recycled cardboard when packing our products for shipping. We also encourage the reuse of boxes, whenever possible.

In order to reduce the use of plastic, we diminished the use of plastic hangers in our shipments by 54 % from 2019 to 2020. We also stopped using plastic bags in our European and Chinese stores in 2019, and in our Russian stores in 2020. All Reima shops now use bags made of either recycled paper (Europe and China) or FSC certified paper (Russia).

We sometimes get questions about why our online store products are delivered wrapped in plastic. There’s a simple reason for that: the plastic polybag and accompanying moisture-capture slips help protect the clothing from moulding and other damage all the way from the factory to the warehouse and to you. If we removed the polybags, it would likely result in more unusable products, which would be a much bigger environmental waste than the polybags themselves. Instead, we opt for recycled materials: in autumn 2021 we decided to switch all regular polybags with polybags made of recycled plastic. We also hope you’ll recycle the polybags, if possible.