Our bulding blocks
Small is active
We’ve helped three generations of snow-playing Finns brave the Nordic winters. And because play is proven to give children a better future, we design for every season and think of every detail that will help make an active childhood accessible to all.
Small is responsible
We’re here to protect our children and their future, that’s why sustainability lies at the heart of everything we do. From our material innovations to our recycling initiatives, we think of every last detail.
Small is proud
In Finland, we believe it’s the little moments that matter. And small gestures can make a huge difference. From equality to quality of life, learn more about our Nordic DNA and how it can help parents everywhere.
Small is visionary
It’s our countless little innovations that make a difference. From award-winning clothes, products & services to responsibility initiatives, we are the global experts in giving every kid an active childhood.
Our mission
When you see the world through a child’s eyes
You see all the potential.
And the future? You see all the possibilities.
Because when you start small, anything can happen
Small sees the magic in the everyday
And makes the most of every moment.
Small will turn playtime into an adventure.
That always leads home.
Small is growing, small has dreams.
And because small has a lot to do,
Small needs our support.
That’s why we’re future-proofing the next generation.
Ready for the world to come.
We do this by creating award-winning kidswear
Thinking of every little detail
That will keep our kids & our planet safe.
So small can be mighty.
Small can be bold.
Small can be unstoppable.
